MOBILE WERBUNG FüR DUMMIES

Mobile Werbung für Dummies

Advertisers’ bids are sent to ad exchanges, which select the winner of the auction. The final winner is selected at SSP in case the bid request welches sent to more than one ad exchange.RTB ecosystem consists of several types of parties that typically participate in the RTB process (see Figure 1):RTB auction is similar to the functioning of finan

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